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Mortgage rates rise to highest level since January 2025
The rate on 30-year fixed rate mortgages rose to 6.95% from 6.76% last week, while 15-year rates increased to 6.26% from 6.09% last week, Freddie Mac said.
Tight inventory helps Florida prices hold firm
Florida housing inventory fell by double digits in August, helping support prices even as sales slowed, Florida Realtors Chief Economist Dr. Brad O’Connor said.
Tech tools that help Realtors reduce safety risks
About 22% of Realtors have faced a safety concern. Screening apps, panic buttons and smarter lockboxes can provide added protection before and during showings.
Hyperlocal content boosts AI search visibility
AI marketing expert Sam Mehrbod told Inman that agents can improve visibility in AI searches with original, hyperlocal content focused on specific neighborhoods.
Late fall could provide Florida buyers' edge
A Realtor.com analysis finds late fall brings more inventory, less competition and lower asking prices to buyers in four Florida metros.
Five Florida metros lead in out-of-area new-home views
Lakeland-Winter Haven ranked first nationally, with more than 83% of its new-home listing views coming from shoppers outside the metro area.
Federal Reserve hikes key rate for 1st time in 3 years
The Federal Reserve raised its benchmark rate for the first time since 2023 to combat persistent inflation, potentially impacting borrowing costs. Officials projected another rate increase later this year.
Speed alone doesn’t convert real estate leads
Tracking appointments and closed deals can give real estate teams a clearer view of lead-generation results than response times or cost per lead.